4 ways being mobile friendly can help to improve your business

Why being mobile friendly is important

Worldwide mobiles are still on growing and continue to be a staple of modern life, with 0ver 80% of the population of North America and Europe owning a mobile. One of the most important updates that will happen to any website is the integration of a mobile-friendly website. This is because there are now so many more people using a mobile device instead of a using a desktop or laptop to browse the web and the reasons for updating your site are not just limited to the customer experience. Google also prioritizes search for mobile-friendly sites. So, having a mobile-friendly site will also make it easier for people to find you.

The infographic below should show you two reasons as to why your site needs to upgrade to include a mobile version. The first is the reason that the infographic will show how mobiles are still growing, and how people are choosing to browse and make purchases on their phones instead of the traditional desktop. The increase in E-commerce is the second reason as to why you should update your site to a mobile-friendly version. almost 59% of e-commerce sales were done on a via mobile in 2017. People are also less likely to engage with your brand if they have had a bad mobile experience.

Mobile usage worldwide infographic

User Experience

One of the primary reasons why you need to update your site to a mobile friendly version is that there is a difference between mobile and desktop users. Mobile users want information quickly as mobile users are typically using their phones on the go. This means that the information on a mobile site needs to be easily accessible with a simple design so that the user can find what they are looking for as quickly as possible.

Also, mobile users and desktop users differ in the of the size of their screen. Using a website that is built for a desktop on a smaller screen just isn’t practical. Since it would require the user to zoom in and out of the page to use it. Which, for a user is a lot of work and not a good experience. These limitations in screen size can provide a way for you to focus on what is really important to your company. As you can only fit a limited amount of information on the screen at once.

SEO

The most important updates that will happen to any website is the integration of a mobile-friendly version. There are now so many more people using a mobile device instead of a using a desktop or laptop to browse the web and the reasons for updating your site are not just limited to the customer experience. Google also prioritizes search for mobile-friendly sites. So, having a mobile-friendly site will also make it easier for people to find you.

Google wants you to have a mobile version of your site. They will prioritise mobile sites when people are searching for your services. So, having a mobile site will help to improve your websites SEO (Search Engine Optimization). This will make it so your site will appear higher in search results.

In a world where mobile phones are being used more and more, it is very important to make sure that your site is going to be optimised for all screen sizes. So that your site is an easy and enjoyable experience to use on all platforms.

We make sure that all of our website designs are mobile optimised so that our clients and our client’s customers can get the best experience possible. Helping to promote their services or product in the best way possible. If you are interested in having your website updated so that it is mobile-friendly, then contact us.