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Search Advertising & PPC

Be found online, Get more leads.

Our Search Advertising Services

Pay Per Click (PPC)

We are experts in creating and running PPC  advertising campaigns across multiple platforms including Social Media, Search Engines and Display Networks.

We make sure that your ads are visible and convert effectively, which leads to more sales and conversions.

Google Shopping Ads

If you sell online and are not using Google Shopping, quite simply you are missing out on sales.

Google Shopping puts your products at the top of good and shows them directly to your customers.

SEO

Search engine optimisation is a requirement if you want your business to do well online.

Simply it makes sure when people search for your products and services they will find your page.

Lead Generation

Search advertising is perfect if you want more leads or want to expand your business.

We can create micro-websites or lead capture forms that bring in new leads at the volumes and quality you need.

About Search Advertising

Search engines are where everyone looks for everything. Making sure your website is top of the list for relevant searches is a key part of marketing your business. There are several options when it comes to advertising in search. A combination of search engine optimisation (SEO) and pay per click advertising (PPC) will make sure people find your business and your products first.

We run adverts and optimise for all major search engines with the main ones being Google, Bing and Yahoo. We can pick just one search engine to focus on but we find using a combination of all sites to be very effective and giving a better return on your advertising budget.

If operate an e-commerce store selling online, Google shopping is very powerful and puts your products directly at the top of Google before any other search results. We have found this to be a very effective way to increase sales with a high return on investment for our clients.

How does it work?

Planning

The first stage in creating your search advertising campaign is understanding how your business works, where you want to grow and what you want more off. We know it can feel complicated and do everything we can to make it clear and easy to understand.

To start we plan a meeting at our offices in Louth, Lincolnshire or we are happy to come and see you.

We also look at your website and work out how best to optimise it for search advertising. The goal with search is normally more traffic, so a quality website with amazing customer experience is key.

After this meeting, we take all our notes and everything you have said and produce a project proposal. This is made up of a brief explaining exactly what we are going to do and is sent to you for approved along with an itemised quote so you know exactly what the project will cost.

Creating Audiences

Once we know what you what to achieve and we know how your business works, we need to know about your customers.

We create customer profiles and work out everything we can about your current customers and create an audience of people who are similar to your current customers. These are people most likely to buy from you.

We also use our research to create multiple other audiences and help you identify and target new markets for your products and services.

All of this work means we only spending money advertising to people who want to buy your products and services.

Creating Ads

With a clear plan and audiences to target the next stage creating your adverts.

For search, we are limited to simple text adverts but we tailor each advert to different audiences and set up the keywords, geo-location and other audience factors that will trigger your advert.

For Shopping and Display network adverts we design a number of adverts again tailored to the target audience.

If we are running an SEO campaign for you we optimise your website and start improving your ranking for key search terms.

Monitoring & Reporting

With your campaign up and running we need to keep an eye on everything and keep updating and tweaking the adverts, audiences, keywords and targeting. This stage is about improving the number of sales you get for your budget.

We also have regular meetings to show you exactly how everything is going and advise you on what more can be done to increase your sales and reduce the cost of those sales

Sounds Good?

Lets get started on your new campaign

Get in touch

We would love to talk to you about your project.
Fill in the forum below and one of our friendly team will be in touch.